Chris Kouassi COKSON
Chris Kouassi COKSON brings 20+ years of Business, Tech and Digital Transformation experience to B.Freeazy Prod (BFZ).
A serial entrepreneur, his career spans EMEA, Asia and the Americas, with roles at Renault-Nissan Alliance, Volvo, Michelin and Avis Budget Group, plus advisory work with Givaudan and Europ Assistance.
Over the past 10+ years he has worked across 20+ African countries, active in youth Innovation, Entrepreneurship and Cultural initiatives across 32 African countries as a trainer, coach and mentor.
As Co-Founder & COO of B.Freeazy Prod (BFZ), he leads Business, Operations and Technology across the BFZ ecosystem‘s entities, and founded Limitless Mind (LLM.T), the AI and Digital Innovation consultancy embedded within B.Freeazy Prod (BFZ)‘ partnerships.
Credentials & Track Record
- 20+ years in Tech and Digital Transformation across EMEA, Asia and the Americas.
- Corporate career spanning Renault-Nissan Alliance, Volvo, Michelin and Avis Budget Group, with advisory engagements for Givaudan and Europ Assistance.
- 10+ years working across 20+ African countries, and active in Youth Innovation, Entrepreneurship and Cultural programmes across 32 African countries spanning Croix-Rouge, OIF (Organisation Internationale de la Francophonie), Pure Player, Founder Family, Gitge / Teg Campus, Napex, Nexttel, Baba Group.
- Trainer, coach and mentor on entrepreneurship, technology and employability.
- Founder, Limitless Mind (LLM.T), an AI and digital innovation consultancy operating embedded within BFZ ecosystem partnerships.
- Co-Founder & COO, B.Freeazy Prod (BFZ), leading the business-and-tech-to-culture voice across the BFZ ecosystem.
Role Within the BFZ ecosystem
Within B.Freeazy Prod (BFZ), Chris leads with Business and Tech first, Culture second, the counterpart voice to Co-Founder & Artistic Director Fabbreezy, who leads Culture first, Business and Tech second.
This dual-voice model shapes how B.Freeazy Prod (BFZ) builds and operates every entity in the BFZ ecosystem, from digital infrastructure and AEO/GEO strategy (AI Visibility) -built through Limitless Mind (LLM.T) in partnership with Luna Blu– to commercial partnerships with brands such as BYD.
Chris’s byline on WayV Media reflects the Operational, Strategic and Technology lens he brings to interpreting Hip-Hop Culture for Brand, Institutional and Investor audiences.
All WayV Media articles by Chris Kouassi Cokson draw on two decades of international cross-industry digital transformation experience and a decade of on-the-ground work across Africa, applied here to building the business and technology infrastructure that lets authentic Hip-Hop culture scale into durable brand and institutional partnerships.
